This week’s image comes from Hungarian artist Endre Tót whose postcard work My Rain-Your Rain is currently part of the ‘Unorthodox’ exhibition at the Jewish Museum, New York. Over 50 artists have been brought together for this intergenerational group show which “highlights the importance of iconoclasm and art’s key role in breaking rules and traditions”
Endre Tót is perhaps best known for his activities within the conceptual and mail art movements during the 1970’s but has remained prolific throughout his career and continues to exhibit regularly. This work My Rain-Your Rain is part of a whole series from the period of 1971-8, some showing the artist himself, in which ‘rain’ has been typewritten over one side of the postcard or photograph creating two different hemispheres or climates within the 2D image itself.
You can find a comprehensive guide to Tót’s life and comprehensive exhibition history on the CEAD (The Central European Art Database) here
You can also see curator Jens Hoffman lead a video tour of ‘Unorthodox’ at The Jewish Museum, New York here (This video is somehow quite amusing – a conceptual parody work in itself). The exhibition runs until March 27th 2016.